Wed, 22 Jul · 3:30 PM IST · Free live session
✦ First-Ever Exclusive Session · No recordings · No replay · Q3 2026

SMB Demand Gen
Is Stuck in the Middle

You've outgrown beginner playbooks but don't have the team for AI-scale campaigns. 60 minutes of real strategy — not slides, just what's moving pipeline right now.

SS
Shikha Pakhide · Founder, ShikhaShikz
Explore the curriculum
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Quick Reality Check

Not Sure If This Is for You?
Answer These 4 Quick Questions.

See how well this session matches where you are right now. Takes under 30 seconds.

"I'm stuck between basic demand gen tactics and the advanced AI stuff everyone talks about."

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"Our demand gen is handled by a very small team or just one person wearing multiple hats."

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"We're active on multiple channels, but don't have a clear, consistent message that ties everything together."

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"I feel pressure to 'do more with AI' in demand gen, but I'm not sure what's actually practical for us right now."

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You're exactly the kind of SMB demand gen team this session is built for.

We'll show you how to go from 'stuck in the middle' to a clear, practical system — with AI that fits your reality.

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60-Minute Curriculum

The Framework That's Working
for Lean Teams in Q2 2026

Every lesson below has been tested with SMB demand gen teams like yours. No theory — specific, actionable frameworks.

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01

You're not losing from budget — you're losing from sequence.

Brand-first framework costs zero and unlocks everything else. Stop running campaigns before you've built trust.

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02

Being everywhere is costing you everything.

One channel done properly outperforms five done badly. Identify the single channel that fits your stage and buyer behavior.

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03

AI is useless without a workflow.

Three AI workflows you can implement this week. Actual prompts, templates, and automations that save 10+ hours per week.

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04

Conversion problem = messaging problem.

One sentence test reveals the exact leak — and the fix takes 30 minutes. Unclear positioning kills conversion before the campaign.

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Live teardown of a real campaign.

Anonymized demand gen campaign — what's working, what's leaking, and the first three fixes. Submit yours during registration.

Your Host
Shikha Pakhide

Shikha Pakhide

Founder & CEO · ShikhaShikz Marketing
Growth Marketing Leader GTM Strategy Brand Awareness ABM Demand Gen Published Author

Leverages extensive leadership experience from senior roles across multiple companies, applying innovative approaches to marketing technology. An accomplished author and storyteller — self-published multiple books and actively shares insights through marketing events, podcasts, and editorial contributions.

Learn more about Shikha →
Questions?

Quick Answers

No. Live teardown session — slides are visual anchors, not scripts. The real value is live Q&A, chat discussion, and an anonymized campaign review. High-energy format, not a slides-only lecture.
B2B demand gen marketers and growth leads who have moved past beginner tactics but don't have budget or headcount for enterprise campaigns. Teams of 1–5 people feeling stuck — this is for you.
60 minutes, live on Zoom. Wednesday, 22 July 2026 at 3:30 PM IST. Can't make it live? Register anyway — all registrants get the recording within 24 hours.
Demand gen professionals like you are registering now. Register and see the attendee count grow — you'll be in good company.
Just three fields — your full name, company name, and work email. No sales follow-ups, no upsells. Calendar invite sent automatically after registration.
Yes. After registering you can add to Google Calendar, Outlook, or Apple/ICS right here. We also send an automated invite to your email — it lands on your calendar like any meeting.
Last Chance

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Free, 60 minutes, no slides-only fluff. Walk away with a 30-day action plan you can actually execute.

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